art // graphics // design
art // graphics // design
CECY
– ride everywhere –
Brand creation and bicycle design for a new regional road- and gravelbike brand by PDG bikestore. (now a store of Fietsen Wildiers).
Because gravelbikes are the new thing to have in bicycleland, my local shop wanted to bring his own vision on these bikes. The result is a high-end lightweight aluminium bike built to last. It can take you everywhere, from the well know paved routes to the less discovered ones.
The name refers to his familymembers initials. The store started out from his passion for mechanics and history as a bikeracer, and as a family business. CECY was born.
Because the gravel range came first, I made 2 colour settings to start from. One in Forest Yellow, and one in Stone Grey. Both linked to the environment where these bikes are most used. This way they blend in perfectly with the nature around them, so they don’t disturb the site and all his life creatures to much in the event of riding. Later therewill be different colour settings, especially for the roadbikes. For now, this brand starts as a local brand and will pick up from there.
Paintwork by M-Level.
Designed and built in 2020. © All rights reserved. Kobe De Keyzer.