art // graphics // design
art // graphics // design
CECY
– ride everywhere –
YEAR 2018. Brand creation and bicycle design for a new regional road- and gravelbike brand by PDG bikestore at Baarle-Drongen, Belgium.
Because gravelbikes are the new thing to have in bicycleland, my local shop wanted to bring his own vision on these bikes. The result is a high-end lightweight aluminium bike built to last. It can take you everywhere, from the well know paved routes to the less discovered ones.
The name refers to his familymembers initials. The store started out from his passion for mechanics and history as a bikeracer, and as a family business. CECY was born.
Because the gravel range came first, we started out with 2 colour settings: Forest Yellow and Gravel Grey. Both linked to the environment where these bikes are most used. This way they blend in perfectly with the nature around them, so they don’t disturb wildlife in the event of riding. Different colour settings are optional on demand, especially for the roadbikes. For now, this brand starts as a local brand and will pick up from there.
Paintwork by M-Level.
Designed and built in 2020. © All rights reserved. Kobe De Keyzer.